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Why I Stopped Calling Myself a “Freelance Writer”

The gift and the curse of an often-underestimated job title

Photo: Julien L/Unsplash

Several years ago, the CEO of a prominent product development services company approached me to help out with copywriting and publicity. I had started my own editorial studio, Wonder Shuttle, and gave myself the job title of creative director. That didn’t matter much, because most…




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Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing:

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