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The Dark Side of Social Proof

What happens when you lose context, autonomy and accountability in the work environment

Photo: Tim Marshall/Unsplash

Imagine you’re walking along a street, and suddenly everyone is running in the opposite direction to you, screaming. What should you do? From an evolutionary perspective, we are programmed to gravitate to the group of people fleeing danger. These days, more of us might…

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Andy Walker

Andy Walker

Leadership coach at Wayve. Ex-Google. Interested in solving complex problems without complexity and self sustaining self improving organisations.