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It’s easy. You just need two brains. Here’s how that works.

image by pch.vector

One of the most popular ways to kill a promising young company is to spend too much time perfecting the product. But we tend to do just that.

Most of us entrepreneurs are builders, we’re tinkerers, we’re scientists. And so we’re very quick to slide down a rabbit hole of adding just one more tweak, one more feature, one more cool little trick to make our rocket ship fly that much higher.

Why? Because we’re all aware that the other really good way to sink a startup is to launch a product that isn’t perfect.

If we’re lucky, we launch…


What makes you different is also what makes you super

👋 Hi! I’m Julie Zhuo. I help companies scale and build people-centric products informed by data. I’m the author of a popular management book. I used to lead design for the Facebook app. The Looking Glass is my once-a-month-ish musing on products, teams, and our journey as builders.

Quarantining at home during a pandemic is, as I’m learning from my friends and the internet, a great time to bake bread and meditate and remind ourselves why Michael Jordan is GOAT and adopt a new pet (in our case, chickens). …


What happens to your business when you get taken out of commission?

Image: akinbostanci/Getty Images

I never really understood the depth of the old adage “It’s not what happens to you, but how you react to it that matters” until the pandemic turned my personal and professional life upside down.

Take a second to ask yourself this question: What happens to your team, your company, and your livelihood when a personal crisis takes you out of commission? The more of a leader you are, the deeper your absence will be felt. …


It’s always Day 1 and other business insights from Bezos

Jeff Bezos speaks after receiving the 2019 International Astronautical Federation Excellence in Industry Award in Washington, DC on October 22, 2019. Photo: MANDEL NGAN/AFP/Getty Images

In the early nineties, very few people had heard of the internet. Jeff Bezos happened to be one of them.

Bezos saw that the internet was growing at around 2300% a year and decided that he wanted to come up with a business idea to ride that wave. He made a list of products to sell online and, soon, settled upon books.

Bezos first named his online bookstore Cadabra, as in abracadabra. And it was only after three months, that he changed it to Amazon, after the earth’s biggest river, and therefore, the earth’s biggest selection. While the company stands…


Just because we had to endure work without pay doesn’t mean we should pass it on to the next generation

Unpaid interns at the United Nations (UN) in Geneva hold a banner that says “PAY YOUR INTERNS” during a demonstration organized by The Fair Internship Initiative (FII) on August 14, 2017.
Unpaid interns at the United Nations (UN) in Geneva hold a banner that says “PAY YOUR INTERNS” during a demonstration organized by The Fair Internship Initiative (FII) on August 14, 2017.
Photo: Fabrice Coffrini/AFP/Getty Images

We’re told we need to go to college to learn how to enter an industry to make money for ourselves. At the same time, college is becoming increasingly more expensive and less affordable. There are so many of us who didn’t have trust funds to rely on or the option of leaning on a scholarship. Many of us have struggled because we had to support ourselves while simultaneously managing to graduate.

In addition to all of this, getting an internship is a step of the college journey that’s practically forced down our throats. If we don’t get one, the chances…


Illustration: Lorenzo Gritti

It only took a pandemic for us to live in Jason Fried and David Heinemeier Hansson’s remote work fantasy

“Obviously, the news is a big deal,” said Jason Fried on a call last week. The markets were spiraling, his hometown of Chicago had just issued a stay-at-home order, and the coronavirus pandemic seemed to permeate every aspect of life. “But otherwise, it’s absolutely no different than any other workweek in the past 20 years.”

Fried wasn’t being sarcastic. The author, blogger, podcaster, and co-founder/CEO of Basecamp — a remote project management platform that was sort of Slack before there was Slack — was at his home office 15 minutes outside of downtown Chicago. Meanwhile, his CTO co-founder, co-author, co-blogger…


We know businesses can check our emails and Slacks. Should they be able to check our happiness, too?

Two white wristbands with the Moodbeam company logo held up in someone’s hand
Two white wristbands with the Moodbeam company logo held up in someone’s hand
Photo: Moodbeam

One of the biggest advantages of working from home is the illusion of privacy. Yes, your emails, Slacks, Google Docs, Zoom recordings, and — if you have a company phone — calls and texts are all more or less free game for a snoopy employer. And yes, every second you’re on a video call is a second you can’t freely eat a meatball sub in your bed. …

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