In the early nineties, very few people had heard of the internet. Jeff Bezos happened to be one of them.
Bezos saw that the internet was growing at around 2300% a year and decided that he wanted to come up with a business idea to ride that wave. He made a list of products to sell online and, soon, settled upon books.
Bezos first named his online bookstore Cadabra, as in abracadabra. And it was only after three months, that he changed it to Amazon, after the earth’s biggest river, and therefore, the earth’s biggest selection. While the company stands…
Speaking from experience. A publication from Medium about work.