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Get More Customers or Build a Better Product? How Startup Leaders Do Both

It’s easy. You just need two brains. Here’s how that works.

image by pch.vector

One of the most popular ways to kill a promising young company is to spend too much time perfecting the product. But we tend to do just that.




Index is a publication from Medium about work, digging into the most pressing issues surrounding the modern career.

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Joe Procopio

Joe Procopio

I’m a multi-exit, multi-failure entrepreneur. Building & Exited ExitEvent & Automated Insights. More info at

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