Get More Customers or Build a Better Product? How Startup Leaders Do Both

It’s easy. You just need two brains. Here’s how that works.

Joe Procopio
Index
Published in
7 min readApr 15, 2021

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image by pch.vector

One of the most popular ways to kill a promising young company is to spend too much time perfecting the product. But we tend to do just that.

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Joe Procopio
Index
Writer for

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com