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Get More Customers or Build a Better Product? How Startup Leaders Do Both
It’s easy. You just need two brains. Here’s how that works.
One of the most popular ways to kill a promising young company is to spend too much time perfecting the product. But we tend to do just that.
Most of us entrepreneurs are builders, we’re tinkerers, we’re scientists. And so we’re very quick to slide down a rabbit hole of adding just one more tweak, one more feature, one more cool little trick to make our rocket ship fly that much higher.
Why? Because we’re all aware that the other really good way to sink a startup is to launch a product that isn’t perfect.
If we’re lucky, we launch a perfect product and the money starts coming in. When it does, a trickle seems like a waterfall, and so the chase is on for more sales, more customers, more revenue — which will give us more fuel to keep perfecting the product.
If we’re unlucky, we build a perfect product that nobody wants.
I’ve been there. Let’s avoid that.
The truth is, we’re all scared
Whether we admit it or not, none of us want to put something out for public consumption before it’s ready.
