All Work is Personal

A lesson from 9/11

Colleagues first, Keith and I were like brothers until he passed away in 2006.

My creative director and I were chatting about the day ahead, the projects and clients who made our lives fascinating and frustrating. Another colleague trotted by and said, “A plane just flew into the World Trade Center.”

We followed her to the conference room where we joined others watching the events unfold on the local news. Our design studio was in Rockefeller…