5 Steps for Reinventing Yourself Post-Pandemic

Photo by Brooke Cagle on Unsplash

Ten million Americans lost their jobs during Covid-19. Throughout 2020, they left the workforce in droves due to furloughs, layoffs, and voluntarily exits for a variety of reasons including having to homeschool their children, work dissatisfaction, burnout, or a lack of career opportunities.

As things start to open back up as we emerge from the pandemic, you might find yourself among the many looking for new opportunities. As such, you’ll want to ensure that you stand out from the masses by having a strong hook. Here are 5 steps for regrouping and reformulating your personal brand:

1. Identify your value proposition. What do you have that sets you apart from others in your space? Come up with a value proposition statement that describes those traits that makes you unique. Identify and include 3–4 keywords that demonstrate your value and that shine a spotlight directly on wonderful, fabulous you.
2. Pinpoint your skills and areas of expertise. What are you good at and what do others go to you for help with? Where can you add value to a company and how can you help them with your skills? You’ll use this information to sell yourself and find your place within an organization.
3. What are you passionate about and what are your values? What do you love and what drives you? Where do your values come in…